Being an artiste in Uganda isn’t a small thing but most musicians don’t have managers. 5 major roles of a manager in an artiste’s career in Uganda are easily seen and self explanatory.
Some musicians have made it clear that they can have a career without anyone managing them. They can do everything on their own while the others they must have a manager as it is too much work for them.
Although artistes have managers some of them don’t know the roles of one. They just think it is about receiving money from bookings but it is bigger than that.
Here are the 5 major roles of a manager in an artiste’s career;
A manager has to make sure an artiste keeps on track and also keeps doing things any artiste has to do. Most of the musicians get off track when they acquire a name or even make some money.
A manager has to be selective on where his or her musician is supposed to perform. An artiste doesn’t need to be at every stage as one of the strategies of building a brand and also making a musician very unique.
Another role of a manager is to schedule and even invest in the music of an artiste. Money is very big factor it either builds or even destroys a career. So there has to be money for both audio and videos.
A manager is also supposed be responsible for the booking of an artistes for gigs for Brendan ambassadorial deals. Some musicians don’t know how to deal in such things and they end up destroying careers.
