Kampala socialite and entrepreneur Prima Kardashi has openly admitted to bleaching her skin, stating that the practice has significantly enhanced her appearance. During a heated exchange with Zahara Totto on a local television show, Prima declared, “I bleached, and I am unapologetic about that. I look good; my body skin routine is top-tier, and everybody can testify to that.”

Prima, who is well-known for selling bleaching soaps and creams in Kampala, explained that maintaining her brown complexion is a deliberate choice. She credits her glowing skin to years of using various skin-lightening products, insisting that her skin is in excellent condition as a result.
She further encouraged other women to consider bleaching if they desire to improve their looks, arguing that it brings about beautiful results. Prima’s candidness has sparked debate on social media, with some praising her confidence and others raising concerns about the health and social implications of skin bleaching.