Partnership Celebrates Confidence, Ambition, and Empowerment of Young Ugandan Women
The search for Uganda’s next queen has officially begun following the launch of the Miss Uganda Foundation’s Road to the Crown 2026 campaign. This year’s journey, themed “Beauty with a Purpose,” is being held in partnership with Uganda’s leading sherry brand, V&A Sherry. The launch event, held on June 17 at the Oppein Experience Room in Kampala, brought together media personalities, brand partners, cultural influencers, distinguished guests, and the outgoing Miss Uganda queens. The evening was filled with anticipation and excitement as organizers unveiled what they describe as one of the most impactful editions of the competition in its 15-year history.The launch concluded with a symbolic group photograph featuring sponsors and partners holding a placard that officially marked the start of the Road to the Crown 2026 campaign.
A key highlight of the event was the renewed partnership between the Miss Uganda Foundation and V&A Sherry. Built on shared values of confidence, achievement, self-expression, and empowerment, the collaboration continues to provide a platform for young women to pursue leadership and community impact.
Guests enjoyed V&A Sherry’s signature hospitality, with the brand serving its premium sherry liqueur in a variety of styles, from classic neat serves to specially crafted cocktails including the V&A Sherrito, V&A Queen, and the popular Vangria. The experience reflected the brand’s commitment to celebrating life’s memorable milestones and achievements.
The evening also featured the formal presentation of the reigning Miss Uganda 2025, Trivia Elle Muhoza, alongside first runner-up Agatha Drakes Keine and the second runner-up. The trio expressed gratitude to sponsors and partners who have supported their journey over the past year.
“We are deeply grateful for the support our partners have given us,” said Muhoza, who is set to represent Uganda at the upcoming Miss World competition. “I won’t disappoint when I take to the global stage.”
Speaking at the launch, Roy Ronald Tumwizere, Brand Manager for V&A Sherry at Uganda Breweries Limited, described the partnership as a natural fit.
“We are proud that V&A Sherry is part of a journey that gives young women a platform to become change-makers in society,” he said. “It was especially inspiring to see one of the Miss Uganda Foundation’s own, Hannah Karema, go on to contest for Guild President at Makerere University.”
Brenda Nanyonjo, CEO and Founder of the Miss Uganda Foundation, reflected on the significance of the long-standing partnership.
“V&A Sherry has walked with us for four years now, and we are deeply grateful for that support,” she said. “We are also thankful to God for bringing us this far. As we celebrate 15 years of Miss Uganda, we look forward to growing even further alongside our partners and sponsors.”
Other sponsors supporting this year’s competition include Oppein Uganda, StarTimes, Evervess Malt, Chint, U-Home, Vaseline, NRG Radio, Sheraton Hotel, Pepsodent, and 7Days Sanitary Products.
With the journey now officially underway, attention turns to the young women who will compete for the coveted Miss Uganda crown and the opportunity to champion meaningful change across the country and beyond.
